Digital humans and avatars have become an increasingly popular marketing tool in recent years. With the growth of technology, digital humans can now mimic human behavior and emotions, making them a powerful marketing tool that is here to stay. “Virtual influencers” have the potential to revolutionize the way brands interact with consumers. With digital humans, brands can create a more authentic and personal connection with consumers, helping to build stronger relationships and brand loyalty.
One of the most significant benefits of using digital humans in marketing is the ability to reach a larger and more diverse audience. Brands can create digital humans that represent different cultures, ages, and lifestyles, allowing them to target specific audiences with tailored messages. This level of customization is not possible with traditional influencer marketing. Another advantage is that digital humans are not limited by the constraints of the physical world, such as geography, time, and language. Brands can use digital humans to promote their products and services 24/7, anywhere in the world, in any language, making them an incredibly flexible marketing tool.
Virtual Influencers offer a unique advantage to marketers as they can be easily customizable and managed without any physical limitations, as well as being able to reach a wide audience globally. The concept of virtual influencers has been referred to as “the future of marketing” by Forbes, which says that “marketers can use these characters to create unique brand experiences, build engagement and drive sales.”
The use of virtual influencers in the marketing industry has been growing rapidly in recent years. In 2018, KFC became the first major brand to partner with a virtual influencer, launching a campaign with “Momo,” an AI-generated character. The campaign was a huge success, and it paved the way for other major brands to follow suit, including Calvin Klein, Prada, and Moschino.
Virtual Influencers are not only limited to the fashion and beauty industry, but they have also been used in various other industries, such as gaming and technology. For example, in 2019, Samsung partnered with a virtual influencer named “CTRL ALT G,” a futuristic AI-generated character, to promote its new Galaxy S10 smartphone.
Virtual Influencer campaigns are cost-effective as compared to real influencer campaigns, which typically require high fees for brand partnerships. Furthermore, virtual influencer campaigns can also be managed and optimized in real-time, providing marketers with the ability to make changes to their campaigns on the fly.
The possibilities of using digital humans and avatars in marketing are endless. From increasing brand reach and flexibility to creating more personal connections with consumers, virtual influencer marketing is an innovative and exciting new way for brands to connect with their target audience. With the continued growth of technology, it is likely that we will see more and more brands embracing this marketing trend in the coming years.